Proximity Marketing

Proximity Marketing uses cellular technology to send marketing messages to mobile-device users who are in close vicinity to a business.

Via a Location service (GPS), Wi-Fi or Bluetooth signal, proximity marketers can send content similar to a mobile application program (app) that appears automatically on the mobile devices of consumers. While the audience is limited to those in the proximity of the business and those using its wireless signal, the message is very user-friendly and reaches those most likely to buy.

According to Market Research and consumer behaviour

  • 53% of consumers are willing to share their current location to receive more relevant advertising
  • 57% of consumers are more likely to engage with location-based advertising
  • 62% of consumers share local deals with friends
  • 63% of consumers feel a coupon is the most valuable form of mobile marketing

Targeted offers based upon proximity lead to higher conversion rates, which is the ultimate goal for brands and their investors.

How does it work?

  1. Shoppers use NEARDEAL-the ultimate Mall, Shopping, Store, Branded app
  2. Retailers access proximity advertising system dashboard (admin panel)
  3. Retailers create deals, promotion, coupons etc.
  4. Select store location or specific Beacon
  5. When shopper is nearby or at home a push notification alerts the deal
  6. Detailed promotion / deals lead the shopper to the shop


  • Uses Bluetooth v4.0 Low Energy Device-Beacons and GPS
  • Works with iBeacon™, Eddystone™
  • Works better with Bluetooth enabled Smartphones (iPhone,Android), Apple Watch App
  • Promotions, events and safety information through push notifications
  • Auto delete of irrelevant and outdated notifications
  • Sync with the cloud system
  • Location and Home location-based deals promotions through Location Services including Google Maps and Navigation
  • Bulk Email/SMS posting for any message
  • Data Analytics for every events for a client or store or location
  • Affordable, simple and easy
  • Drives high conversion and sales

Request Demo/Quote